Marketing for Builders, Remodelers, and Designers in Raleigh and the Mid-Atlantic
Irregular Agency helps construction and design professionals turn completed projects into visibility, trust, and consistent inbound leads through content, local SEO, and referral-driven marketing.
Based in Raleigh, North Carolina, Irregular Agency partners with custom home builders, remodelers, and designers across the Mid-Atlantic to improve local search visibility, online reputation, and project-driven marketing.
We specialize in construction-focused content capture, SEO, and referral systems designed for high-consideration services.
Construction Marketing Services for Builders & Remodelers
We help builders, remodelers, and designers in Raleigh and the Triangle get found, earn trust, and win better projects through local search visibility, reputation, and project-driven marketing.
Professional photo and video content designed to showcase craftsmanship, process, and finished projects
optimized for websites, Google Business Profiles, and social platforms.
You Build.
Local SEO & Google Business Profile Optimization
We optimize and manage Google Business Profiles for builders and remodelers to improve local map rankings, service-area visibility, and conversion from search to inquiry.
We Help You Get Found.
Referral & Review Engine for Construction Companies
Systems that help builders consistently collect reviews, referrals, and testimonials—then turn that social proof into high-performing website and local search assets.
Who We Work With
Custom home builders
Luxury home builders
Residential remodelers
Design-build firms
Interior designers and architects
Specialty trade contractors
If your business depends on reputation, craftsmanship, and local trust, our marketing systems are built for you.
See how builders grow with Irregular.
Raleigh-Based Construction Marketing Agency
Irregular Agency is based in Raleigh, NC and works with builders and construction professionals throughout Wake County, Durham, Chapel Hill, Cary, Apex, and across the Mid-Atlantic region.
While we are rooted in Raleigh, we frequently partner with builders in Virginia, North Carolina, and surrounding markets.
See more about Irregular.
Why Builders Choose Irregular Agency
Built by someone who knows the construction industry from the inside
With over a decade working alongside builders, remodelers, and designers through Ferguson Enterprises, we understand how projects are sold, specified, and trusted—long before marketing ever enters the picture.
Construction-specific marketing systems
Content-first, project-driven approach
Built for trust, not volume leads
Get a Free Visual Presence Audit
We’ll review your website, Google Business Profile, visuals, and local visibility—and show you exactly where opportunities are being missed.
Ready to Win More Work?
Let’s capture your craft, amplify your reputation, and make sure you get found first
Fresh ideas.
Bold creativity.
Proven results. .
That’s what makes us Irregular.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!